How To Easily Build A Celebrity App Like Cameo

create app like Cameo

What Is Cameo?

Cameo is a revolutionary, world-famous video-sharing app that, to request personalized video calls of your favorite idols – actors, musicians, singers, influencers — users can access the platform. The platform, therefore, provides fans around the world with authentic, fascinating life moments. Recently the popularity and use of such platforms has continued to rise, leading many companies to join the car market.

Thus, with Cameo you can have a Charlie Sheen’s birthday greeting on your next birthday or Snoop Dogg’s New Year’s congratulations. This app is a real one and provides a great example of how mobile app development should be approached in 2022 — however, such luxury doesn’t come easy as the prices for such cameos could cost anywhere from between $100 to $3000.

Business Stats About Cameo

More than 560,000 videos from around 20,000 celebrities were purchased from Cameo customers. At Cameo, famous people record videos called ‘Cameos’ that are delivered via text or email and last a few minutes. Most Cameo videos have been ordered to give birthday or anniversary gifts, but some have been viral on social media.

In order to book a Cameo celebrity, click on the Book button on the profile of a celebrity and answer a few questions such as What is your name? For what purpose is this video? And what are you going to say to the person? There are many famous people in the app: comedians, musicians, actors, model players, athletes, etc. Today, the COVID-19 relief campaign category is even available in the Cameo app.

How Does Cameo App Work?

Users can access Cameo through the website of the company and its mobile apps (available on Android and iOS).

To find celebrities, users can browse the directory of the platform. Famous individuals have different backgrounds, including actors, athletes, musicians, comedians, or even animals.

Each celebrity sets its own price, which goes from $5 to thousands. The most expensive offering on the platform is currently a personal shoutout from Caitlyn Jenner, which comes in at $2,500 for a video.

Video creators have reviews, highlights, and the latest video examples on their Cameo page to show clients what they are doing.

The customer is asked to fill in a form detailing his/her requirement once a video creator is selected. Customers can specify for themselves or for anyone else whether they want the video, what opportunity it is made for, and provide other special guidance.

The videos may be personal or advertising. The video creator advertises your business or product with promotional videos.

Video creators can create a personalized video in up to 7 days after a request has been made. However, if the creators disagree with any of the specifications made, they can decline to create the video.

Platform users can also make zoom calls or chat with their favorite celebrities. Cameo works with more than 30,000 designers who serve almost a million customers from the time of writing.

Cameo Funding & Valuation

According to Crunchbase, with over seven rounds of venture capital funding, Cameo raised a total of $65.2 million. Spark Capital, Kleiner Perkins, Bain Capital, Lightspeed Venture Partners, and Jeff Weiner, founder of LinkedIn, are important investors in the company.

Cameo received a valuation of $300 million during the last round of financing announced in June 2019.

In a blog post, Cameo stated that for the year 2020, the company produced over 100 million GMV. This would result in an annual revenue of around $25 million at a consumption rate of around 25 percent. The company grew by 4.5 times year-over-year.

So How Does Cameo Make Money?

By reducing each transaction facilitated via its market by 25 percent, Cameo makes money.

As mentioned above, the bulk of its revenues is generated from short-form videos produced by famous people.

Cameo added 2 additional products to its roster in June 2020. The first one enables customers to video call with their favorite celebrity by buying a Zoom call for 10 minutes. These are usually 2-3 times the video price.

Another product gives customers the opportunity to talk to a star of their choice. Messages are only 250 characters.

These launches are part of a broader initiative to increase its platform’s stickiness. For once, due to its transactional nature, users would rarely return to Cameo. It aims to get users back to the platform for various reasons, such as validation, entertainment, or conducting a transaction, similar to social networks like Instagram.

celebrity app development steps

8 Steps To Build A Celebrity App Like Cameo?

  • Step 1 — Research

Every application begins with an idea, even if your own app is simply mobile. Set this concept to a sound basis on which to apply. Ensure that your initial analysis includes your buyer’s current demographics, motivations, behavior patterns, and goals. Keep the end-user in mind during every stage of the process. 

Now, try to think about the life cycle of your customer once its properties have been fixed. They must be acquired, converted, maintained, and nurtured after you reach them. Finally, you should understand how the digital product is being used by the customer.

  • Step 2 — Wireframing

In order to understand future functionalities, we next document and wireframe the app. While time isn’t on your side at this point, it helps you to identify usability issues by drawing detailed drawings of the imagined products. Sketching does much more than just follow your steps. It can be a powerful tool for communication and cooperation. Wireframing helps you to refine your ideas and arrange all components in the right way when you have done the design. In this first phase of development, you can overcome any technical limitation.

Now try to understand clearly how your features and ideas will fuse into a functional application. It is also necessary to develop a roadmap or a storyboard, to show how the users navigate through the app. Seek ways to incorporate your brand, concentrate on your user experience and remember the different uses of a mobile app compared to a mobile website.

  • Step 3 — Tech Feasibility Assessment

You may now have a clear understanding of the visuals, but you must also consider whether the back-end systems can support the app. You have to access public data by selecting public APIs to know if the idea of your application is technically feasible. 

An app has different requirements, depending on its smartphone, tablet, wearables, and platform (iOS, Android, etc.). The team may have various ideas at the end of this exercise or decide that some of the original features are not feasible. Brainstorm a little, ask questions and examine the situation at this point.

  • Step 4 — Prototyping

Until and without touching the app and seeing how it works and flows you cannot really understand the touch experience. Construct a Prototype, so that a user can see how it works for the most frequent usage case as soon as possible with the app concept. 

For this phase, use rough and not comprehensive wireframes. This will help you to see whether you are going in the right way. Include other players in this process, which will allow them to touch the prototype, and provide you with feedback. In addition, the prototype will provide you with a first look at your app and help you to validate your information.

  • Step 5 — Designing

You can dive into coding once you get that step off the road. Your User Experience (UX) designer architects the interaction between design elements while your app builds the look and feels of the user interface (UI). The process has many different phases and is a multi-phase process. What you are doing is designing and guiding your engineers, informing them about the intended final product and how interaction should move, feel and flow.

This design phase can be completed in one evening, or it can take a team a whole lot of hours, depending on your project scope and app budget. And remember to create several screen variations by playing with the navigation layout, buttons, and other visual items. 

The more different your product is, the more original your UX is. Designing applications is a multi-stage process, and your results must be clear visual directions that provide an overview of the final product.

  • Step 6 — Development

The app passes through a number of stages as the development advances. The core functionality in the initial stage is not tested even though it is present. See that the app is very buggy, at this point, there are no non-core features. Much of the proposed functionality is integrated into the second stage. 

Ideally, the app has undergone light-testing and bug fixing, but certain problems may remain. During this stage, the app is available for further testing for a certain number of external users. After the bugs are corrected in the second stage, the app will switch to the release phase.

If your project is a complex, user-friendly project, use the agile methodology. It supports flexible planning, progressive development, and early deployment. A large application can be divided into smaller modules, and a flexible methodology for each of these small parts can be applied.

  • Step 7 — Testing

Application tests are vast, so ensure that all the required aspects of your team are covered. Usability, compatibility, security, interface controls, stress, and performance should be tested for the application. You find out if your mobile app works for your intended users during user acceptability testing. Test this by giving your app to a few people in your target audience.

You know your solution “works” when your application passes the user acceptance test. And make your application available for a beta trial, either through the registration of previously identified groups or an open application for participants. The feedback received from beta users will help you to determine whether the app works well in the real world.

  • Step 8 — Deployment

Your application is ready for submission. Select a day and take a formal start. The policies for starting an application are different for different application stores. This is not the end, remember. The development of the application will not end at launch. When your application comes to users, feedback will be provided and that feedback will have to be incorporated into future versions of the application. 

Updates and new features will be required for each app. Usually, the development cycle begins again once the first version of the app has been released. Check that your product is maintained with the resources. Beware of its long-term commitment apart from the money invested in building a digital product.

Cameo like celebrity app features list

Must Have Features In Your Cameo Like App

  • One-On-One Video Streaming

Users get the unique option in this feature to share one-on-one video streaming with their favorite celebrities. It’s the main functionality of the app that inspires people to stay active.

  • Sign-up & Sign-in

Users can select between three methods of registration, log in via social media accounts, sign in via email, name, and other contact details, or register via phone number.

  • Profile Management

Here, Cameo gives users access to celebrities’ information, and on the other hand, users can check the celebrity’s personal information, sample videos, cost, time for answering celebrities, reviews, and videos, which particular celebrities have already created for other users.

  • Comments

The Cameo app has a comment section that allows users to talk and ask for videos. Users can chat with celebrities with this feature and ask them questions.

  • Public Feed

This feature is similar to the Instagram feed and allows users to share videos and see what other users share. It not only provides users with information but also a portal for engaging them.

  • Push Notifications

You give your users a reason to keep up with their app by using push messages and keep them informed of the latest updates, chat invitations, new messages, and whenever their favorite celebrities come online.

  • GeoLocation

This feature allows users to find celebrities who want to shout and are interested in the surrounding area.

  • Filters

Although it’s an advanced feature, celebrities can try out various filters during message recording. Innovation and creativity are at their height.

Find Vetted Teams For Your Project With GoodTroopers

 

The Best Team Structure To Build An App Like Cameo

  • Business Analyst
  • Project Lead
  • UI/UX Designer
  • iOS & Android Developers
  • Front & back-end Developers
  • Testing Engineer

Technology Stack For An App Like Cameo

Application and Data

  • React
  • CloudFlare

Utilities

  • Google Analytics
  • Google Tags Manager
  • Stripe
  • MixPanel

Business Tools

  • Gmail
  • FontAwesome
  • Intercom

Wrapping Up

Now that you know what the Cameo app is, you have to start developing your own project. Countries such as Canada, Australia, the UK, Mexico, and France have many C-list celebrities to recall. And our experienced team can help you to develop and upgrade the app, such as Cameo.

See also:

Frequently Asked Questions (FAQs)

Q1) How do I find a suitable development team for my app?

A1) You can get started by searching for skilled developers in your local area. You can also look for developers online who understand your vision and connect with them. You can then discuss your vision and get a quote from them.

Q2) How do apps like Cameo make money?

A2) Cameo makes money through a form of commission where it keeps 25% of every transaction that takes place via its marketplace.

Q3) How do I ensure that my idea is safe with an app development company?

A3) You should sign a non-disclosure agreement with the company to ensure that your idea is safe with them.

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